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Week 5: Presentation Time!

  • Writer: Ariel Cohen
    Ariel Cohen
  • Jan 29, 2024
  • 1 min read

Updated: Jan 30, 2024

This week we made a 7-minute presentation in front of our classmates and lecturers, in which we talked about our field, its personality and its needs. After we received feedback from the lecturers, we sat down together to adjust our intentions and after further discussion, we finally arrived at the following question that will guide us in our project:

"How can we help parents of teenagers embrace conflicts with their children as a mechanism of change and growth for their children?"

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Soon, we will start thinking about answers to the said question, and slowly we will find the way to a solution.

In addition, we prepared a positioning graph for the existing solutions in the market - we decided to place the competitors on 2 central axes that focus on the price and the level of professionalism of the solutions. We strive to be as professional as possible and as financially accessible as possible to our target population (parents of teenage children)


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Mirra is a technological app that was created by a team of students of the Media Innovation Lab (Milab) at Reichman University

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